The Georgian
Santa Monica

We were commissioned by the famed Georgian Hotel in Santa Monica, CA to design a postcard. They asked us to include the famous Santa Monica Pier and beach scene. The digital illustration for the postcard shows off the Art Deco style of the hotel. Detailed, crisp, geometric lines made this illustration a one of a kind.

Below are the inspiration photos and details of the actual postcard.

Archival prints are available upon request.

  • It’s not always within budgets to shoot often enough to keep the brand fresh. This was our one and only shoot together but it was the new direction I wanted to take the brand. More classy and modern. Showing off the brands products from Foundation to color.

  • Mood board. Make one for all of your shoots and make them big so everyone can see what the vision is from a distance and quickly get on the same page for the hair, the outfit and makeup. They’re very helpful.

  • Arrive early and go over the shot list with the team. Make sure you have everything and work quickly. Be decisive in what you approve in order to move onto the next look. Especially when you have 1 model and a lot of makeup changes.

  • Communicate with the photographer if something isn’t working and quickly decide on what to do about it. Ask the photographer for help, they often have the answer even if you can’t imagine how it can be done. Rely on the talents of the team and appreciate everyone for their contributions. You can’t do it without them.

 

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Illustration of The Georgian Hotel with palm trees, amusement park rides, Ferris wheel, beach umbrellas, and the ocean. Text reads 'Greetings from The Grand Dame of Ocean Ave.'
Sketch of a building with palm trees and a flag, wheel in foreground, wavy lines in the sky.
Artistic illustration of The Georgian Hotel near a beach, with a clear sky, sun rays, palm trees, and beach umbrellas.
Illustration of neon sign reading 'The Georgian' on top of an art deco style building with a blue sky background.
Illustration of The Georgian building with an Art Deco design, featuring a teal facade, decorative gold accents, and a large red sign on the roof.
Illustration of an Art Deco building with turquoise facade and decorative gold accents, featuring ornate windows and small balconies on a bright blue sky background.
Illustration of The Georgian Hotel with blue facade, decorative balconies, striped awning, and ocean view background.
Illustration of a beach scene with colorful umbrellas, palm trees, a Ferris wheel, and birds flying in a clear blue sky.
Illustration of beach scene with two beach umbrellas on sand and ocean waves in the background.
Illustration of a beach with colorful umbrellas, ocean waves, and clear sky.
Illustration of three white seagulls flying against a turquoise background.
Illustration of seagulls flying against a turquoise background.
Historic hotel building with "The Georgian" sign, palm trees, and a Metro Rapid bus in front.
The Georgian hotel in Santa Monica with palm trees and a Metro Rapid bus in front.
The Georgian hotel building exterior with palm trees and a Metro Rapid bus in front, featuring an American flag on the roof.
Exterior of a turquoise building with yellow accents, labeled "The Georgian Hotel," featuring large windows and palm trees in the foreground.
Art Deco hotel with teal facade and striped awnings
Outdoor patio with metal railings, wicker chairs, and wooden tables.
Colorful art deco building facade with decorative elements and an American flag on top.
Architectural detail of a building facade with blue walls, decorative balconies, ornate carvings, and black and yellow striped awning.
Exterior of The Georgian Hotel with architectural details and signage.
Outdoor staircase with wrought iron railings and address number 1415 on a blue wall, plants nearby.
Close-up of an architectural detail on a teal building facade, featuring a decorative stone carving and a partially visible window. Below, black and beige striped awning and small black spotlights are present.
Front view of a historic eight-story hotel with aqua and yellow facade, ornate architectural details, American flag on top, striped awning, and palm trees.
Illustration of a seaside amusement park with a roller coaster, Ferris wheel, palm trees, and an American flag.
Illustration of The Georgian Hotel with art deco design, striped awning, palm trees, and ornate balconies.