Eyewear is a very different type of industry in that you may medically need a optometrist or opthamologist services but not always their eyewear since you might have more style and want something from a third party. Well at Northside Vision they approached it from the style side as much as the medical side. Both are important to them and they wanted to show their high end taste in the bag they gave out with their products. So we measured carefully and created a custom bag to fit their products at the average amount of things a customer would normally buy. This way the bad wasn’t too tall or too small. But just the right fit. 🕶

We illustrated the glasses and this helped scale them and keep sharp lines. We specced out colors to match their existing color scheme but freshen up the tactile feel as well with an embossed round circles that represent the circular lenses used to test your vision. So style on the side and medical on the front. Subtle but very cool.

Set up your emboss items on their own layer and label your layer correctly for the printer.

Get samples of ribbon and paper even if it’s the wrong color. Send these to the client and get their approval but make sure they understand the limitations of creating something that hasn’t been done before in the exact way you’re trying to do. Walk them through it carefully.